Brumatedeals Privacy Policy

At Brumatedeals, we respect your privacy and are committed to protecting the personal information you share with us when browsing our website, purchasing our innovative insulated tumblers, drinkware, coolers, or interacting with our services. This Privacy Policy outlines how we collect, use, store, disclose, and safeguard your information, as well as your rights regarding your data. By using our website (brumatedeals.com) or purchasing our products, you acknowledge and agree to the practices described below.

1. Information We Collect

We collect personal and non-personal information to provide, improve, and secure our services. The types of information we gather include:

a. Personal Information (Identifiable Data)

  • Contact Details: Name, email address, phone number, shipping/billing address (provided when placing an order, creating an account, or contacting customer service).
  • Payment Information: Credit/debit card details, PayPal or other payment method identifiers (processed securely through third-party payment gateways—we do not store full payment card information).
  • Account Information: Username, password (encrypted), order history, wishlist items, and communication preferences (if you create a user account).

b. Non-Personal Information (Non-Identifiable Data)

  • Browsing Data: IP address, device type, operating system, browser version, referral source, pages visited, time spent on the website, and click-through patterns (collected via cookies and similar tracking technologies).
  • Product Interaction Data: Products viewed, searched for, or added to cart (to personalize recommendations and improve user experience).
  • Aggregated Data: Anonymous, aggregated statistics (e.g., “50% of users prefer stainless steel tumblers”) that cannot be linked to individual users.

2. How We Use Your Information

We use your information for legitimate business purposes, including:

  • Process and fulfill your orders (verify details, ship products, send order confirmations/tracking updates).
  • Provide customer support (respond to inquiries, resolve issues, process returns/warranties).
  • Personalize your experience (tailor product recommendations, website content, and promotions based on your preferences).
  • Communicate with you (send important updates, marketing materials, and surveys—you can opt out of marketing communications at any time).
  • Improve our products and services (analyze user behavior, identify trends, and enhance website functionality).
  • Protect our business and users (detect and prevent fraud, unauthorized access, or misuse of our platform).
  • Comply with legal obligations (fulfill tax requirements, respond to lawful requests from authorities).

3. How We Store & Protect Your Information

  • Security Measures: We implement industry-standard security protocols to safeguard your personal information, including encryption (SSL/TLS for data in transit, AES-256 for data at rest), secure servers, access controls, and regular security audits.
  • Data Storage: Your personal information is stored on secure servers hosted by trusted third-party providers (e.g., AWS, Shopify) or our internal systems. We retain data only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law (e.g., order records for tax/legal compliance).
  • Data Minimization: We collect only the information necessary to provide our services—we do not store excessive or irrelevant data.

4. Who We Share Your Information With

We do not sell, rent, or trade your personal information to third parties for marketing purposes without your explicit consent. We may share your data with trusted partners in the following circumstances:

a. Service Providers (Third-Party Vendors)

  • Payment Processors: Companies like Stripe, PayPal, or Square (to securely process payments—they adhere to PCI DSS standards).
  • Logistics Partners: Shipping carriers (e.g., UPS, FedEx, USPS) to deliver orders and provide tracking updates.
  • Marketing Tools: Platforms like Mailchimp or Klaviyo (to send marketing emails—you can opt out anytime).
  • Analytics Providers: Google Analytics, Hotjar (to analyze website traffic—data is anonymized where possible).

These partners are contractually obligated to use your information only to perform services on our behalf and to protect your data.

b. Legal & Compliance Reasons

  • We may disclose your information if required by law (e.g., subpoenas, court orders) or to protect our rights, property, or safety, or the rights of other users.
  • In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred to the new entity (we will notify you of such a transfer via email or website notice).

5. Your Rights Regarding Your Data

You have the following rights under applicable privacy laws (e.g., GDPR, CCPA):

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Ask to update or correct inaccurate or incomplete data.
  • Erasure: Request deletion of your personal information (subject to legal exceptions, e.g., retaining order records for tax purposes).
  • Restriction: Request that we limit the use of your data (e.g., if you dispute its accuracy).
  • Data Portability: Request a copy of your data in a structured, machine-readable format (to transfer to another service provider).
  • Opt-Out: Unsubscribe from marketing communications (click the “unsubscribe” link in emails or contact [email protected]).
  • Withdraw Consent: Revoke any consent you previously gave (where we rely on consent to process your data).

To exercise these rights, contact our privacy team at [email protected] with your full name, email address, and details of your request. We will respond within 30 days (or as required by law) and may ask for additional verification to protect your data.

6. Cookies & Tracking Technologies

We use cookies (small text files stored on your device) and similar technologies (e.g., web beacons, pixels) to enhance your browsing experience. Cookies help us:

  • Remember your login details (if you create an account).
  • Save your cart items and shipping preferences.
  • Track website performance and user behavior.
  • Deliver personalized ads (via third-party cookies like Google Ads).

Cookie Controls

  • Accept/Reject Cookies: When you first visit our website, you will be prompted to accept or reject non-essential cookies (essential cookies—e.g., for order processing—cannot be disabled as they are required for core functionality).
  • Manage Cookies Later: You can adjust your cookie preferences in your browser settings or via our website’s “Cookie Settings” page. Note that disabling non-essential cookies may limit certain features (e.g., personalized recommendations).

7. Third-Party Links

Our website may contain links to third-party websites (e.g., social media platforms, partner brands). This Privacy Policy does not apply to those third parties—we are not responsible for their privacy practices. We recommend reviewing the privacy policies of any external sites you visit.

8. Children’s Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from minors. If we discover that a child under 13 has provided us with personal data, we will promptly delete it. Parents or guardians who believe their child has shared information with us may contact [email protected] to request removal.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technology. When we make updates, we will revise the “Last Updated” date at the top of the page and notify you via email (if you have provided an email address) or a prominent notice on our website. We encourage you to review this policy periodically.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact our privacy team:

We will work to resolve your inquiry promptly and transparently.

— The Brumatedeals Privacy Team